The AILA LOGOS
style guide and guide to usage
logo selection:
Graphic Designers? for appoved use of the logo - please select the required version from the attached page
logo guide:
click here to see an image guide to the different versions
GUIDELINES for the use of the AILA logo
the AILA logo should be used
by fully recognised AILA professional members on their business cards,
letterheads, web sites as well as in other promotional
materials.
the logo may be used by
AILA registered members only
all other agencies,
such as design competition administrators, need to make contact
with the AILA
Sponsors and affiliates may use the supporters version - see logo
page
AUTHORITY FOR USE
Use of the logo in
the manner set out below is limited to registered members of the Australian
Institute of Landscape Architects.
Landscape Architecture Practices may use the logo for the
purposes set out below providing the owners/directors are AILA Registered Landscape Architects.
Where a practice is not partly or wholly owned by a
Registered Landscape Architect, the logo must only be used in association with
the name of an
Registered member.
Misuse of the logo
by members will be referred to Council for disciplinary action in accordance
with the Company Constitution.
Use of the logo by other than a
registered member is a breach and may be dealt with by the process of
law.
METHOD OF USE
General.
Members shall use the logo only when it is accompanied by the words Australian
Institute of Landscape Architects or accepted abbreviations AILA or FAILA.
The logo shall appear once only on any permitted item as set out below.
Stationery
and drawing sheets. Members are permitted to use the logo
and accompanying words on stationery and drawing sheets in association
with their own graphics provided the following is addressed - variations are allowed - see note below:
The appropriate sized logo is used - see the style sheet
The logo is free standing and not confused with any other
graphics;
The orientation of the logo is correct.
Colours are limited to as supplied.
Variations to the above are permitted - but permission should be sought from the AILA National Office. Such approval requests must allow for reasonable time for the decision to be made. If time does not allow for the decision, then the request will be in the negative.
The same requirements shall apply to all other stationery.
Signboards.
Signboards used on
construction sites or at an office entrance are permitted to display the
logo provided the logo is no larger than 200mm diameter;
it is an exact copy of the logo with no economies of line
or variation in line weight;
it is in accordance with colour and tone limits in the previous
paragraph;
it is free standing and not confused with other graphics;
and
that when the Landscape Architect is incorporated on a composite
site board listing all members of the design and construction team, the
logo and compulsory wording shall be identified only with the Landscape
Architect.
Office
brochures.
The logo may be used on office brochures providing it meets the requirements
set out for stationery. The logo shall be used once only on the cover
or introduction page and nowhere else in the body of the brochure.
Advertising. The logo may be used in the Yellow Pages or equivalent
advertising with a single group entry of practising members. It may not
be used by individual members for advertising purposes except on office
brochures.
Photocopying.
Any photocopy of stationery or brochure displaying
the logo shall be of a quality that ensures the overall form is maintained.
Other
uses. Any
proposed use considered reasonable by the member but not covered by
the above clauses shall be referred to the AILA Council for approval.
GUIDELINES
FOR ADVERTISING BY MEMBERS
AILA members shall ensure that when promoting professional services, that
-
Information is accurate;
-
Professional colleagues,
individually, or as a group are not denigrated; and
-
The professional
standard of service expected of a Landscape Architect is maintained;
-
Members qualifications, experience and authorship are stated
accurately;
-
Members are identified on stationery, signboards, public
notices and in publications in a professional manner.
-
If members allow their name or photograph to appear in promotional
material produced for advertising or promoting projects for which they
have been commissioned, the reference makes clear the nature and extent
of the service provided.
-
Members' critical comment on Landscape Architecture is both
informed, factual and constructive.
- Members may provide members of the community with
an understanding of the work of a Landscape Architect and the extent of
the services available.
AILA's Coat of Arms