The design framework established three treatments:

The first, located at the entry to the boulevards, took its cue from the adjacent Werribee Plains. Simple mass plantings of Eucalyptus and grasses symbolically brings this regional landscape into the city via a formalised outcome.

The second, centrally located along the Boulevard, provides a linking sequence between the city's edge and the urban core and comprises mass planting of Poas and formal avenues of Angophoras.

Closer to the city the treatment becomes more civic in scale and character. This creates a traditional urban boulevard comprising central lines of Ficus with a unique ironbark twist on the road edge.

J U R Y ' S    C O M M E N T S
The Geelong Boulevard Entry project is to be commended for its success in establishing a visually distinctive and coherent gateway entry experience to the city, commensurate with the broad scale and length of the road alignment and the diversity of land uses and features along it. It is a part of a broad suite of urban projects which have given the City of Greater Geelong a much needed lift.

The massed plantings recommended by Taylor Cullity Lethlean in their master pan for the Boulevard Gateway Entry has achieved a landscape which is bold in scale and continuity in spite of the potentially diverse influences of its neighbours.

The realisation of such a massive landscape project is a notable achievement in times of economic rationalism. Taylor Cullity Lethlean is commended for taking a bold stance in a problematic environment.