Maj Plemenitas is the Founder and Director of Award Winning Research and Innovation based Design practice LINKSCALE, and a pioneer of Cross Scale Design. In parallel to the design practice he is also an Academic and Researcher at The Bartlett School of Architecture - UCL in London where he is teaching at postgraduate Architectural Design and Urban Design courses and working as a visiting design critic at several schools of Architecture, including the AA, UPenn and KTH. Maj is recipient of numerous professional and academic awards and is actively researching, innovating, publishing, exhibiting his work and lecturing internationally at venues including: AIA NY Founding Chapter of the American Institute of Architects and Center for Architecture in New York City, Royal Academy of Arts in London, La Biennale di Venezia, and numerous others.