28 November 2019
The Australian Institute of Landscape Architects has launched a new campaign to profile a career in landscape architecture.
Be a Landscape Architect provides a platform and resources to explain the profession, one that is increasingly leading projects and outcomes that shape our cities and town.
“We are aware that there are already a lot of landscape architects who are involved in their local school or career expo,” said AILA Chief Executive Officer, Tim Arnold.
“This campaign is designed to provide some resources and support to those active members and hopefully inspire more people to join the push to profile the work of landscape architects in our communities.
“The campaign provides an underpinning digital marketing push to help with reaching the next generation of landscape architects. By profiling the profession to high school students, we will be a step closer to securing the future workforce.
“Landscape architects create great places, design with nature, combat climate change and have the opportunity to travel the world. With the expected changes to population and climate that Australia is dealing with, there has never been a more important time for the profession to have a critical impact.”
The program has been endorsed by the nine university partners who offer landscape architecture courses across the country.
The launch of the digital marketing campaign coincides with the call for AILA members to become Ambassadors and help with face to face interaction with schools and students. More information on the Ambassador aspect of the program can be found here .
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